I wanted to share a few insights we’ve picked up, on the eve of our Kickstarter campaign launch, just in case you’re feeling inspired to create your own project and need a little shove encouragement.

Don’t be afraid of a few grey hairs

The AppyLab team has a combined age of 117, so it’s a little daunting when you watch video after video of campaigns fronted by young, bouncy 20-somethings.


I took some positives from our comparatively advanced years though. Between us we’ve founded companies, worked for start-ups, been senior management in small corporates, consulted for all kinds of organisations and learned a whole raft of skills not directly related to our primary areas of expertise.

That’s an advantage in lots of ways. Not only can we look at a problem from lots of angles, we’ve also:

  • Had the time to build reliable networks
  • Failed before and become less afraid of failure
  • Won before and have a deeper understanding of the responsibilities of winning.

Start… now

Having said that, if you’ve got a great idea, what are you waiting for? Start the process, begin to understand the undertaking and make the first steps to forming a project plan.

Having tried to deconstruct a LOT of crowdfunding campaigns at this point, I can confidently say that the major difference between those who can and can’t is exactly the  same as the difference between those who do and don’t. There are  few geniuses out there with magical entrepreneurial dust. There is just a minority willing to take some risks and give something a go.

Line up the what-ifs

For me it’s been important to understand what I’m going to do after this campaign is over. What if it fails to fund? Will I give up? Should I?

Until recently I thought, deep-down, that a funding failure would probably kick the confidence out of me for good. Then a friend sent me a video from a few years ago of an interview between Dragon’s Den’s Peter Jones and Mind Candy founder, Michael Acton Smith. I suddenly realised that Moshi Monsters might not have crowdfunded successfully.

Did that mean there wouldn’t have been a market for them? Well, no, of course not. He’s now Michael Acton Smith OBE.

Taking time to consider the what-ifs has bolstered my confidence a bit. Whether they fund or fail, Lairytales will have to walk down a new path in November. Exciting.


P.S If you haven’t got a Kickstarter account yet, go sign up. There are so many beautiful and creative projects waiting to come to life, and just think, you could be one of the people that makes that happen!

A few that I’ve backed recently:

The Island of Lost Things

Darwin’s On the Origin of Species: A Picture Book Adaptation