Well, we didn’t manage to raise our target amount of £10,000 through Kickstarter. Boo! But this ain’t no pity party! It’s a celebration of a monumental effort, a huge learning experience and a step in the right direction.
We’ve been asked some great questions about our crowdfunding experience – here’s a few that I hope you find interesting.
Are you disappointed?
Yes, of course. But we’re also hugely motivated by the support we’ve had and proud of a phenomenal campaign. I can’t find another project in the same category that has managed to raise as much as we did without any promotion from Kickstarter themselves.
£6,516 pledged, 107 supporters. Wow.
What do you think went wrong?
We’re asking ourselves that very same question! A few things to consider though…
The target was too high? Maybe we should have picked one thing to do first (app or book) and lowered the goal. The dual aspect of self-led learning and shared parent/child experience through the printed books is something I really support though.
We didn’t get promoted by Kickstarter? Other successful and overfunded publishing projects have received ‘staff pick’ or ‘projects we love’ promotion, or they’ve been featured in the Kickstarter newsletter or home page. A bit sadly, that didn’t happen for Lairytales, despite our very best efforts. I’d love to know why.
It didn’t tap into a current trend? Most of the currently successful children’s publishing projects on Kickstarter have a Science, Technology, Engineering or Maths (STEM) at the moment. The educational element of Lairytales is more about traditional early-learning academic subjects, like literacy and handwriting. I don’t think that’s cool enough right now.
Kickstarter wasn’t the right platform for the project? Our target audience and the Kickstarter core user demographic are vastly different from each other. Maybe it just wasn’t the best place to market our concept before it had its own fan base.
The concept isn’t good enough? As hard as it is to swallow, we’ve got to accept that the idea just might not be what people want. Maybe the content wasn’t appealing, or the illustrations didn’t hit the mark.
What are you pleased about?
Lots! I keep thinking what 107 people in a room looks like… that’s how many people believed enough in this to put their hands in their pockets!
I love that all my favourite people in all the corners of the world came together to make, create, support, encourage and motivate. If you could bottle that feeling you’d have a guaranteed Kickstarter success story!
We produced so much in the last month as well, loads of new visuals, games, voiceovers and content. Keeping that momentum up is my Number One Goal.
I’m proud of how brave we’ve been. Putting something that means so much to you out into the world is incredibly nerve-wracking, especially when the likelihood of failure is so high. I’ve also advocated being fearless in the face of failure and I’m grateful to have had the opportunity to put my money where my mouth is.
What’s been the best bit?
Without doubt it’s been sharing the Lairies with all the little people we’ve met this year, and seeing their reaction to the stories and characters. If you can find more something more fulfilling to do with your life than make kids laugh, I salute you.
The creativity and imagination children have is awe-inspiring, from the tiniest tots who just love to make snoring and paring noises, to the talents of ten-year-olds like Lily, who actually figured out how to weave the Cloaken Oak into the stories for me.
Their joy and laughter is why I’m not giving up just yet.
I’m going to have a couple of days’ downtime and we’ll discuss and dissect the campaign as a team. Then we’re going to figure out what our new Minimum Viable Product is with all the information we’ve accumulated as a result of this campaign, and we’re going to work out how to fund it.
We’ll be back, don’t worry stinkers.